Why Do People Gamble? | GambleAware

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Why do people gamble

People gamble for different reasons. For some, it's entertainment or a social activity. For others, it can provide excitement, the chance to win money or a way to cope with stress and difficult emotions. Most people gamble for a combination of reasons, and these reasons can change over time.

You don't need to wait until gambling feels out of control to take action. Early support can make a difference.

Common reasons people gamble

Man on phone looking at sports with friends smiling

  • enjoy it as a form of entertainment
  • like the excitement and anticipation
  • want to spend time with friends or family
  • hope to win money
  • are trying to cope with stress, boredom, loneliness or difficult emotions
  • have developed a habit of gambling
  • believe a win could solve financial problems or recover previous losses.

Having these motivations doesn't automatically mean gambling is harmful. What's important is whether gambling is negatively affecting your finances, relationships, health or wellbeing.


Gambling for entertainment

For many people, gambling starts as something they do for fun. This could be buying a lottery ticket, betting on sport, playing the pokies or gambling with friends.

Unlike other forms of entertainment, gambling involves the risk of losing money. The more often you gamble and the more you spend, the greater the risk of harm.


Gambling for excitement

Gambling for excitement

Many people enjoy the anticipation that comes with gambling. This can include:

  • watching sport after placing a bet
  • waiting for a result
  • taking a risk
  • trying to predict an outcome
  • experiencing the thrill of winning.

Over time, some people find themselves gambling more often or spending more money to achieve the same level of excitement. This can be a warning sign that gambling is becoming harmful.

Gambling to win money

The possibility of winning money is a common reason people gamble.

You may imagine what you would do with a big win or how gambling could improve your financial situation. However, gambling is not a way to make money. Gambling products are designed so that the odds favour the gambling operator.

After losing, some people try to win their money back by continuing to gamble or increasing how much they spend. This is known as chasing losses. Chasing losses often leads to losing even more money and can make gambling harm worse.


Gambling to escape stress or difficult feelings

Some people gamble when they're stressed, anxious, lonely, bored, sad or overwhelmed.

Gambling can provide a temporary distraction, but it doesn't solve the underlying problem. If gambling becomes your main way of coping with difficult emotions, it can become harder to stop.


Gambling because other people do

Gambling is often part of social activities. You may gamble because:

  • friends place bets together
  • family members buy lottery tickets
  • colleagues talk about betting
  • gambling is part of a social event
  • you want to feel included.

When gambling is considered normal by people around you, it can be harder to notice when your own gambling is changing.


Gambling because it has become a habit

Lady lying on a lounge gambling on her phone

Sometimes people continue gambling long after the original reason has disappeared.

For example, you might start betting with friends but later find yourself checking betting apps every day or gambling when you're bored.

Habits can be difficult to break when gambling becomes linked to certain places, people, emotions or routines.


Why do people keep gambling after they lose?

Group of mates watching a sports game from couch

Gambling affects the brain's reward system. The excitement of placing a bet, waiting for the outcome and the possibility of winning can encourage people to keep gambling.

The brain doesn't just respond to winning. It also responds to anticipation and the possibility of a reward. This means gambling can feel exciting even when you don't win.

Over time, gambling can become strongly linked to feelings of excitement and reward. Things associated with gambling, such as betting apps, sporting events or gambling advertisements, can trigger urges to gamble.

Near misses can also play a role. Although they're still losses, they can feel close to a win and encourage some people to keep gambling. This helps explain why people may continue gambling even when they're losing money.


Ask yourself: why am I gambling?

Taking a moment to think about your reasons for gambling can help you understand how it’s impacting you.

Consider these questions:

  • Am I gambling for fun or excitement?
  • Am I gambling because my friends or family do?
  • Am I gambling because I want to win money?
  • Am I gambling because I'm stressed, bored or lonely?
  • Am I gambling to avoid problems or difficult feelings?
  • Am I gambling to win back money I've lost?
  • Has gambling become part of my routine?
  • How do I feel before, during and after gambling?

There are no right or wrong answers. Understanding why you gamble can be the first step in deciding whether you want to change.

Concerned about your gambling?

If you're finding it difficult to stick to limits, spending more than you can afford or gambling more often than planned, support is available. Call 1800 858 858 or book an appointment online.

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GambleAware acknowledges Aboriginal people as the traditional custodians of the land and we pay respects to Elders past, present and emerging. GambleAware is an inclusive support service.
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